Irwin IQ

“Being able to identify investors, peers, and other audiences visiting our website adds a helpful layer of context. For example, we can track the success of our recent corporate publications, such as a new ESG report, or identify visitor trends around earnings or corporate events. Irwin IQ goes beyond just anonymized website traffic; it allows us to identify investors who might be interested in our story, which adds a lot of value.”

"We find it insightful to see who is visiting our website and what content they’re looking at. It allows us to better understand who is visiting our site and what they’re looking for and improve areas based on the information we receive. The weekly reports of visitors is also very helpful as it gives us an opportunity to follow-up with visitors and potential new leads. Having that tool and that ability to see where people are going and what they're looking for has been extremely valuable for us."

“We use Irwin IQ to keep an eye on any potential activists. With IQ we can see how much time a particular firm has spent on our website, and what content was viewed, so it’s really good proactive insight for us.”