Success Story:

About Vista Gold

Vista Gold is a gold project developer based in Englewood, Colorado. The company’s flagship asset, the Mt Todd gold project, is located in the mining-friendly jurisdiction of Northern Territory, Australia. Mt Todd is among the largest development stage opportunities in Australia and continues to demonstrate compelling economics.

Meet Vista Gold’s Vice President, Investor Relations

Pamela Solly is the Vice President of Investor Relations at Vista Gold and leads the development and execution of the company’s investor relations strategy, budget, and global investor relations program. Working closely with the executive management team, Pamela is a one-person IR team working on building strong relationships with the investment community and internal stakeholders. Pamela has extensive experience in IR, with over 20 years of public company experience. 

Why Vista Gold Switched to Irwin

Like many junior mining companies, Vista Gold has to maintain prudence when it comes to their resources, and for Pamela, finding a provider who could support their critical targeting efforts and deliver maximum value for spend was a top priority:

“It’s incredibly difficult to find service providers that deliver sufficient value. My biggest concern was investor targeting capabilities–we wanted more than just a database, we need the tools and support from our IR solution, and with our previous provider, it was cost prohibitive to have both.”

Pamela recounts her experience exploring Irwin and how Irwin’s award-winning support helped her make her decision:

“When I spoke to the team at Irwin, it was very clear that it was a one-stop shop. I have the investor database, and I have the targeting tools, but the biggest factor was having an extension of my team. As a one-person IR shop, I can only do so much, so when I’m looking at targeting, sending out email campaigns, and getting the most out of Irwin, it’s the Irwin team that makes everything that much more successful.

Without the support from the Irwin team, I'm not sure I would be able to utilize everything Irwin has to offer because I just don’t have the capacity.”

A seamless transition

When Vista Gold switched from their previous provider to Irwin, they leveraged the Irwin Assistant team to support the transfer of historical activities:

“I had data going back several years. I provided the data export to the Irwin team, and they uploaded everything for me. It was efficient, quick, and absolutely seamless.”

How the team at Vista Gold uses Irwin

Investor targeting and outreach

Vista Gold has a large focus on finding new and relevant investors, a critical effort for a company of its size and mission:

“I use Irwin’s database extensively, and it’s a very important factor for us. Whether I’m running targeting exercises in preparation for a conference, sending targeted email campaigns, or finding the appropriate contacts within an organization.”

Pamela has had excellent results with outreach support from the team at Irwin, generating positive results for their investor targeting program:

“We have done some great work with the Irwin team. The support to develop email campaigns has generated excellent results–over 25% open rates on our emails and minimal unsubscribes. We have to be strategic in our investor outreach and email campaigns, and these metrics indicate that investors are reading and engaging with our materials.” 

In addition to high engagement rates, the team at Vista Gold has seen a tangible impact from their investor outreach campaigns: 

“The support from Irwin has helped us generate 11-15 meeting requests.“

The coordinated outreach has also helped to generate future interest for the company:

“In addition to the meetings we’ve booked, I will get responses to our outreach from investors indicating that we’re on their radar, which supports our goal of investor engagement, and it has been very positive for us.”

Saving time with automated data uploads

With targeting as their primary focus, it’s also important to retain accurate historical information on investor engagements and interactions. Pamela and the team at Vista leverage Irwin’s CRM and the Irwin Assistant team to plan and manage events and keep track of outcomes:

“I’m able to send an event schedule to the team at Irwin, and it’s uploaded into my CRM for me, which allows me to have accurate tear sheets for the management team going into investor meetings and events. I will also send meeting notes to the Irwin Assistant team and they are automatically uploaded for me, which saves a lot of time.”

Time savings

As an IR team of one, Irwin’s automated features help save valuable time:

“I would say that Irwin saves about 10-15% of my time on a monthly basis. Targeting and email campaigns can be very time-consuming, so having the support of the Irwin team has made a significant impact.”

Advice to IR teams considering Irwin:

“If you’re a small team, you need to consider Irwin. When you’re looking at the value for your spend–the extension of your team provides so much value. There’s great support, everyone I’ve worked with at Irwin is professional and responsive, and they’re experts in the field.”